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The BuildLAB manufactures and supplies innovative pop up bars to clubs, venues and brands around Australia.
They have installed bars at some of Australia’s largest venues - including Suncorp Stadium, Cbus Stadium, The Gabba, Adelaide Stadium, Flemington Race Course, Brisbane Entertainment Centre, and more.
The BuildLAB’s clients include some of the world’s largest brands - including XXXX Gold, Hahn Super Dry, Treasury Wines, Heineken, James Squire, Jack Daniels and more.
Lion purchased 75+ bars in 3 years from The BuildLAB, for their events and partnerships programs. These bars have helped them increase their product sales dramatically.
At the Gold Coast 2018 Commonwealth Games, beverage giant, Lion, installed pop-up bars to capitalise on the ~600,000 people attending the event.
Over 11 days, more than 300,000 litres of beer were sold out of Lion’s pop-up bars.
After opening their brand new Garden Kitchen Bar, The Star Casino Gold Coast became inundated with weekend revellers as it quickly became the hotspot for weekend drinks.
Unfortunately their existing bars could not handle the sheer number of people. As a result, customer satisfaction quickly soured as wait times increased to as much as 20 mins on busy nights.
This also meant that The Star were missing out on sales, as they could not take people’s orders quickly enough.
The Star installed one of The BuildLAB’s pop up bars.
Sales increased, wait time diminished and customer satisfaction shot back up.
Pleased with the outcome, they ended up purchasing 9 more portable bars, including another two Container bars, to spread across their venue and increase sales further.
Beverage giant, Lion, had just renewed their commercial partnership agreement with the Gold Coast Turf Club.
With The BuildLAB's help, they installed a Heineken-themed bar within the club's premises.
The bar was installed just in time for the Melbourne Cup and has since helped them drive sales and minimise wait times.