As part of Lion’s renewed commercial partnership agreement with the Gold Coast Turf Club, we were responsible for the design and installation of visually engaging, Heineken themed permanent bar to seamlessly fit with the Gold Coast Turf Club’s recent renovations. With an overarching aim to increase brand visibility and drive sales, the bar had to be designed to minimise wait times and increase staff efficiency.
With Heineken’s renowned reputation and Lion’s objectives in mind, we created a fully functional on-brand permanent bar featuring 9 beer taps to ensure staff productivity and drive product sales.
To further enhance the consumer experience, furniture within venue received an upgrade and we installed new and improved signage to increase brand visibility. For this project, we partnered with DCQ constructions, who helped us manage the installation.
The bar was installed prior to Melbourne Cup and will be a key feature during next years premier racing event, The Magic Millions.