BRIEF
Boomaroo Nurseries are a leading supplier of Seedlings and Greenlife to growers and customers across QLD, NSW, Vic & SA. From planting to dispatch, their state of the art systems ensure consistency and quality across the growing process to ensure the highest quality and uniformity. This ensures their customers get the very best plants!
As part of Boomaroo’s marketing and communication strategy, they chose to return to one of the industries premiere events, Hort Connect 2019. With a 6m x 6m space to fill, their internal design team created a functional site with massive visual impact. Now they just had to find a Project Management & Build partner.
The BuildLAB were appointed as the site builders and our sister agency MAAKE were responsible for project management. To maximise their investment, Boomaroo requested that the site be built in modular sections allowing for the asset to be scaled up and down and used across other events throughout the calendar.
APPROACH
We worked closely with Boomaroo’s design team in making suitable choices of materials and modularity. After the conceptual drawings were finalised, we went to work in drafting the workshop drawings ready for the shop floor. Our fabrication team then took over!
As per Boomaroo’s brief, we specified and used natural finish birch ply with some elements requiring custom CNC machining. One of the highlights was the illuminated Boomaroo sign which was the centre piece of the awesome grow wall!
RESULTS
Over the three days, ,the Boomaroo stand was well received with packed out workshops and product showcases scheduled throughout the event. With its impressive 2.4m H x 6m W grow wall boasting Boomaroo’s very own products, the stand was hard to miss! The stand was packaged up in custom travel cases and will hopefully be making a return to Hort Connect in 2020.
"Hort Connect 19 went down seamlessly and the stand looked fantastic! Our intent was to invite customers and the broader industry into Boomaroo's living room and the feedback we have had to date suggests that was exactly how it was received. Sincere thanks to yourselves and your team for your contribution to the event's success."
Nick Jacometti - Director